See every platform.Act on all of them.
comrAD watches Meta, Google, Amazon, Flipkart, Blinkit, Zepto, Instamart and LinkedIn continuously, and doesn't just report — it moves bids and budget, negates dead search terms and pauses SKUs the moment they go out of stock. For businesses spending ₹10 lakh a month and up.
No pitch deck. We look at your account and tell you what we'd change.
What comrAD did this morning
- 09:14Paused 3 ad groupsSKU out of stock · 2 dark storesBlinkit
- 09:02Cut bids on 9 SKUsnet RoAS below target after discountsZepto
- 08:47Shifted budget to Searchmarginal return above ShoppingGoogle
- 08:31Negated 12 search termsno conversions in 30 daysAmazon
- 08:15Flagged creative fatiguefrequency and CTR decayMeta
A sample account, not a client
You can export the log
Every one of these, run by the same team
- Meta
- Amazon
- Flipkart
- Blinkit
- Zepto
- Swiggy Instamart
Your budget is leaking in places no dashboard shows you.
Ads run where the product isn't
Blinkit only serves your ads in pin codes where the stock is physically sitting in the nearest dark store. So every rupee you spend advertising to an area they cannot ship to is buying an advert that was never going to become an order. Most brands never check, because the ads dashboard and the inventory dashboard are different screens.
Your reported RoAS is not what you earned
Zepto and Swiggy Instamart commonly report RoAS against MRP rather than the price the customer paid. After platform discounts, the real figure can be materially lower. Decisions get made on the reported number anyway.
Leads die between the ad and the CRM
For a hospital, a college or a builder, the form fill isn't the outcome — the walk-in is. If the walk-in never gets back to Meta and Google, the platforms optimise for whoever fills forms fastest, which is rarely whoever buys.
What the dashboard says you made, and what you actually banked
Quick-commerce platforms report RoAS on MRP. Here is the same campaign, restated twice.
A worked example, on a ₹200 product
What the platform reports
4.0×
Calculated on MRP
On what the customer paid
3.0×
After a 25% discount
After commission and fulfilment
1.8×
The number you actually keep
Same campaign. Three very different numbers. Only the last one pays for anything.
Two different problems. We say so upfront.
I sell products
D2C, FMCG, marketplace sellers, retail.
Your fight is contribution margin per SKU, not dashboard RoAS. We run Amazon, Flipkart and quick commerce alongside Meta and Google, priced against what a SKU actually earns after commission, fulfilment, returns and ad spend.
Metrics we manage to
TACoS · contribution margin per SKU · share of search · in-stock rate · net-value RoAS
Commerce trackI need qualified leads
Hospitals, colleges, real estate, clinics, B2B services, coaching.
Your fight is lead quality, not lead volume. We wire your ads into your CRM so Meta and Google optimise on admissions, site visits and bookings, not on form fills from people who were never going to buy.
Metrics we manage to
cost per qualified lead · lead → walk-in rate · cost per admission or booking · speed to first contact
Lead-gen trackcomrAD connects to every platform, and never stops working.
comrAD is our own ads manager. It holds native API connections to every platform above, watches them continuously, and acts inside limits your account manager sets.
Bids, budgets and pacing
Continuously optimised against the target you set, not against a monthly review meeting.
Inventory-aware spend
Checks availability before it bids. Pauses when a SKU goes out of stock, throttles when days-of-cover fall, suppresses pin codes that can't fulfil.
Keyword and search-term work
Harvests converting terms into exact match, negates the rest, maintains negative lists across every account.
Anomaly detection
Spend spikes, CPC inflation, conversion-rate collapse and broken tracking surface in minutes, not at month end.
Named account manager
One person on your account, who you can call
Approval gates
Per action type: auto, notify, or require approval
Spend caps
Hard ceilings comrAD cannot cross
RoAS and CPL floors
Thresholds that trigger a stop
Full audit log
Every change comrAD made, when, and why
Kill switch
One control, immediate effect
You get a kill switch, spend caps, performance floors and a full audit log. You also get someone who answers the phone and takes responsibility when a month goes badly.
Sixteen things we do. You need four.
Meta Ads
Full-funnel accounts, Click-to-WhatsApp, CAPI, offline conversions
Google Ads
Search, PMax, Shopping, YouTube, call tracking
Amazon Ads
Sponsored Products, Brands, Display, DSP, AMC, digital shelf
Flipkart Ads
PLA, PCA, Brand Ads, Big Billion Days planning
Quick commerce ads
Blinkit, Zepto, Instamart, BigBasket, dark-store planning
Cross-platform campaigns
One budget, one dashboard, one number
Lead generation
CRM-connected ads that optimise on revenue, not form fills
Conversion optimisation
Research, experimentation, checkout and forms
Lifecycle & WhatsApp
WhatsApp API, email, SMS, retention and win-back
SEO, AEO & GEO
Google, and being cited by ChatGPT, Perplexity and AI Overviews
Performance creative
Concepts, variants at volume, testing, localisation
Social media
Strategy, calendars, community, listening
Branding
Positioning, identity, naming, guidelines
Marketing strategy
Category, ICP, pricing, go-to-market, channel mix
Measurement & analytics
Tracking, incrementality, MMM, dashboards
Custom AI
Marketing and ops tooling built for your business
Numbers, with the method attached.
Every figure below states its measurement window and how it was calculated. If we can't source it, it isn't here.
We also build the system your leads land in.
Spine is our platform for the operational half of the problem — enquiry to qualification to site visit to invoice, on one system instead of six spreadsheets and a WhatsApp group. Solar Spine is the first industry version, live today with solar EPCs across India.
For lead-generation clients it does something no ads platform can: it sends the outcome back. When a lead becomes a walk-in and then a booking, Spine tells Meta and Google, so they start finding you more people like that one.
Five partners. One accountable team.
Millennial AI was founded in 2026 and is based in Mumbai. Our partners come from McKinsey, IIM Ahmedabad, IIM Indore, BITS Pilani, IIT Kanpur, ExxonMobil, Asian Paints and Jaguar Land Rover. We built comrAD because we could not find an ads platform that understood how Indian commerce actually works, and we run it ourselves on every account we take.
Thirty minutes. We'll look at your account and tell you what we'd change.
No pitch deck, no obligation. You'll leave with two or three specific things to fix, whether or not you work with us.