We run ads for very different businesses
What changes between them is not the platform. It's the metric, the sales cycle, and what counts as a good lead.
D2C & ecommerce
Your marketplace business and your own site should compound, not compete. Most of the time they are quietly cannibalising each other and the reporting hides it.
Contribution margin per order · Blended CAC · New-customer CAC
See the pageFMCG & quick commerce
Quick commerce is the fastest-growing channel in Indian retail and the easiest place to lose money without noticing.
Net-value RoAS · In-stock % by pin code · Fill rate
See the pageHospitals & clinics
Healthcare advertising has real legal limits and a hard measurement problem. We work inside both.
Cost per qualified enquiry · Enquiry → consultation rate · Cost per procedure
See the pageColleges & edtech
Admissions run on a calendar. Most ad accounts do not, and the gap between the two is where the budget goes.
Cost per qualified enquiry · Enquiry → application rate · Cost per admission
See the pageReal estate
Real estate generates enormous lead volume and converts a tiny fraction of it. The gap is almost always speed and qualification, not creative.
Cost per qualified lead · Lead → site visit rate · Cost per site visit
See the pageB2B & SaaS
Long cycles and a five-person buying committee break every attribution model. The answer is to optimise on pipeline stage, not on last click.
Cost per qualified opportunity · Pipeline created · Win rate by source
See the pageSolar & renewables
A solar deal takes months, passes through a site visit, and stalls in places nobody is watching. This is the industry Spine was built out of.
Cost per qualified enquiry · Enquiry → site visit → proposal → order · Cost per kW sold
See the pageYours isn't listed?
The seven above are where we have the most depth. If you advertise in India and the number you care about is further down the funnel than a form fill, the approach transfers. Tell us what you sell.