How an engagement runs
Five phases, with what happens in each and roughly how long it takes. You can stop after any of them.
Diagnostic
30 minutes
We look at your accounts and tell you what we would change. No deck, no obligation, and you keep whatever we find.
Audit
One to two weeks
A real document: what is broken, what it costs you, and what we would do in what order. This is a deliverable, not a pitch.
Onboarding
Two weeks
Access, tracking, comrAD connected in observe mode, and the guardrails agreed and written down before anything runs autonomously.
First 90 days
Three months
Fix tracking, stop the leaks, then scale. In that order, always. Weekly calls and a monthly business review.
Steady state
Ongoing
Daily pacing, weekly optimisation, monthly review, quarterly planning. Your account manager, and a result they answer for.
What working together costs you
An engagement fails more often because of these four than because of anything in the media plan.
- Platform access, granted through each platform's own agency system rather than by sharing passwords.
- A named counterpart on your side who can make decisions.
- Sign-off inside 48 hours on approval-gated items, or the guardrails become a bottleneck rather than a safeguard.
- The truth about your margins. We cannot optimise to contribution margin without knowing it, and this is the one that clients hesitate over most.
Start with the thirty minutes.
Nothing else on this page commits you to anything, and neither does that.