Brand & content
Performance creative, at the volume testing actually needs
Concepts, variants, testing frameworks and localisation into the languages your customers think in.
- Meta
- YouTube
- Amazon
- Flipkart
- Quick commerce
- Display
Three ads a month cannot find a winner. Thirty can.
Creative is now the biggest lever in paid media, and the constraint is almost always volume.
Three ads a month cannot find a winner. Thirty can.
The work itself
What a month on the account looks like.
Concept and angle development
Hook libraries built from research and from what already worked, not from a brainstorm.
Statics and video at volume
Variants produced against a testing framework instead of a hunch, so each round answers a question.
Winner iteration
The discipline of making twenty versions of the thing that worked, which is where most of the return actually is.
AI-assisted production
Variant generation and localisation, with human direction and approval on every concept. The AI does the volume; a person decides what is worth making.
Indian language localisation
Hindi plus the regional languages your category actually converts in — transcreated, not translated.
Photography
Product and catalogue photography and packshots, shot in-house.
Brand and campaign film
DVC and campaign film production.
Template systems
Ad template libraries and social kits, so volume does not mean chaos.
What comrAD does on this channel
Watches frequency and performance decay per creative and flags rotation before the decline reaches your monthly report.
Attributes performance to concept and angle, not just to ad ID, so you learn which idea worked, not which file did.
Deliverables and cadence
- Concept and hook library
- Monthly creative volume against an agreed testing plan
- Creative testing calendar and results log
- Localised variants in the languages your category needs
- Product photography and packshots
- Template library and social kit
What we report against
Not impressions. These are the figures that decide whether the spend paid for itself.
- Creative win rate
- Cost per winning concept
- Decay rate
- Thumbstop rate
- Cost per acquisition by concept
Asked before signing
In-house. Concepts, statics, video and product photography are produced by our own studio. That matters for volume and turnaround — a testing programme that depends on an external supplier's queue does not run at the pace testing requires.
Thirty minutes on your account. No deck.
We'll look at what you're running and come back with two or three specific things we'd change — whether or not you work with us.