Retail media
Flipkart, Shopsy and Flipkart Minutes
PLA, PCA and Brand Ads, with Big Billion Days planned months out, not the week before.
- Flipkart PLA
- Product Contextual Ads
- Brand Ads
- Shopsy
- Flipkart Minutes
Smart ROI learns on your most expensive traffic of the year.
Flipkart's Smart ROI needs conversion history to work, and most brands switch it on during a sale event when there is none.
It learns on your most expensive traffic of the year, which is the worst possible time to be paying tuition.
The work itself
What a month on the account looks like.
Product Listing Ads
Manual CPC versus Smart ROI decided on evidence, with exact and phrase match, negative keywords and placement-level bidding.
Product Contextual Ads
PCA, Display and Brand Ads, plus Brand Store Ads, structured so they complement PLA instead of bidding against it.
FSN-level operations
FSN tracking, keyword, FSN and placement report cycles, and quality-score management.
Big Billion Days planning
Assortment locking, deal nomination, inventory inbound cut-offs, and budget laddering across pre-hype, day one, mid-sale and close.
Shopsy
Value-tier assortment and pricing strategy for a genuinely different buyer.
Flipkart Minutes
Hyperlocal quick-commerce execution on Flipkart's own dark-store network.
Listing quality
Rich content, F-Assured status and fulfilment-choice decisions that move conversion before media does.
Seller dashboard operations
RTO and return-rate management, cancellations, and SPF claims you are entitled to and probably are not filing.
What comrAD does on this channel
Holds Flipkart alongside Amazon and quick commerce in one view, so budget follows marginal return instead of habit.
Gates bids on availability, so spend stops when an FSN goes out of stock.
Tracks share of search by FSN and keyword, ahead of the revenue impact.
Deliverables and cadence
- Named account manager and commerce lead
- Weekly keyword and placement report cycle
- Big Billion Days plan, locked months ahead
- RTO and return-rate reporting against contribution margin
- Share of search tracking by keyword and FSN
What we report against
Not impressions. These are the figures that decide whether the spend paid for itself.
- Flipkart ROI
- Direct vs indirect revenue
- Quality score
- Share of search
- RTO rate
- Event-period contribution
Asked before signing
Manual CPC while the campaign has no conversion history, then Smart ROI once there is enough signal for it to learn from, and never switched on for the first time during a sale event. Smart ROI optimises well when it has data and burns budget when it doesn't.
Thirty minutes on your account. No deck.
We'll look at what you're running and come back with two or three specific things we'd change — whether or not you work with us.