Grow & convert
Ads wired into your CRM, so the platforms optimise on revenue
For hospitals, colleges, builders, clinics and B2B services — where the form fill is not the outcome and cost per lead is the wrong number to manage.
- Meta
- Click-to-WhatsApp
- Google Search
- Call-only
- YouTube
- Google Business Profile
Your cost per lead looks great while your cost per admission climbs.
Your Meta account knows how many forms were filled. It does not know which of those people walked in, and it certainly does not know which walked in and paid.
So it optimises for form-fillers, and your cost per lead looks great while your cost per admission quietly climbs.
The work itself
What a month on the account looks like.
CRM-connected optimisation
Offline conversion imports for walk-in, site visit, application, admission, booking and disbursal, so Meta and Google bid toward revenue instead of form volume.
Lead-quality architecture
In-form qualification, disqualification signals and lead scoring — filtering without killing volume.
Speed-to-lead automation
WhatsApp, SMS or call within 60 seconds of submission, because intent decays faster than anyone plans for.
Click-to-WhatsApp funnels
Bot qualification, agent handoff, and attribution that survives the handoff.
Call tracking and call-quality scoring
Dynamic number insertion, recording and disposition tagging, so phone enquiries stop being invisible.
Multi-location and hyperlocal
Per-branch budgets, radius targeting, Google Business Profile management, per-branch lead routing and per-branch P&L.
Sales and counsellor enablement
Call scripts, objection handling and follow-up cadences — because the best lead in the world dies at a bad first call.
Lead lifecycle reporting
Cost per lead through to cost per closed outcome, by channel and campaign.
Compliance guardrails
ASCI, healthcare advertising restrictions, DPDP consent, and RBI and IRDAI claim limits, applied and checked.
Spine closes the loop
If you do not have a CRM that can send outcomes back, none of the above works. Spine is how we close that loop.
Spine holds the pipeline — enquiry, qualification, site visit, proposal, close, and pushes the real outcome back to Meta and Google as an offline conversion.
The cost per lead usually goes up. The cost per admission goes down. That is the trade every lead-generation business should be making and almost none are.
Deliverables and cadence
- Named account manager and media lead
- CRM conversion feed, built and monitored
- Speed-to-lead automation, live within onboarding
- Lead-quality scoring model
- Cost per closed outcome reporting, not just cost per lead
- Per-branch P&L where you have multiple locations
What we report against
Not impressions. These are the figures that decide whether the spend paid for itself.
- Cost per qualified lead
- Lead → walk-in rate
- Cost per admission or booking
- Speed to first contact
- Lead-to-close by source
- Call quality rate
Asked before signing
When a lead becomes a real outcome — a walk-in, a site visit, an admission, a booking — you send that event back to Meta or Google, matched to the original click. The platform then optimises toward people who produce that outcome instead of people who fill forms. It is the single highest-impact change available to most lead-generation advertisers, and most of them have never done it.
Thirty minutes on your account. No deck.
We'll look at what you're running and come back with two or three specific things we'd change — whether or not you work with us.