Grow & convert
WhatsApp first, then email — the way Indian customers actually respond
WhatsApp Business Platform, email, SMS and RCS, built as flows, not broadcasts.
- WhatsApp Business Platform
- SMS
- RCS
- Klaviyo
- MoEngage
- CleverTap
- WebEngage
Most brands burn their WhatsApp quality rating in three months.
Most Indian brands treat WhatsApp as a broadcast channel, burn their quality rating in three months, and end up rate-limited.
It is a lifecycle channel with a 24-hour service window and a template approval system, and it rewards being run properly.
The work itself
What a month on the account looks like.
WhatsApp Business Platform
BSP selection and onboarding, Meta business verification, WABA setup, green tick application and messaging-tier scaling.
Template operations
Design and approval management across Marketing, Utility and Authentication, plus carousels, limited-time-offer templates and WhatsApp Flows.
WhatsApp use cases
Abandoned cart, order and delivery updates, COD confirmation and COD-to-prepaid conversion, reorder, appointment and admission reminders, payment links, feedback, qualification bots and agent handoff.
Quality-rating management
Block-rate and quality monitoring, so you do not get throttled at the worst possible moment.
Email lifecycle
Welcome, browse and cart abandonment, back-in-stock, price drop, post-purchase, review request, cross-sell, replenishment, win-back, sunset, VIP and referral.
Deliverability engineering
SPF, DKIM, DMARC, BIMI, IP and domain warm-up, Google Postmaster and SNDS monitoring, inbox-placement testing and list hygiene. A rare capability and the reason email programmes either work or quietly don't.
SMS with DLT compliance
Principal entity registration, header and content template registration, URL whitelisting, DND scrubbing and the 10:00–21:00 promotional window.
RCS Business Messaging
Early in India, growing quickly, and worth building for now.
Segmentation and analytics
RFM, predictive churn, pCLV and cohort retention curves.
Platform implementation
Klaviyo, MoEngage, CleverTap, WebEngage, Netcore and Braze, configured properly instead of just installed.
Deliverables and cadence
- WABA setup and template library
- Flow map across WhatsApp, email and SMS
- Deliverability baseline and remediation plan
- Segmentation model with RFM and churn scoring
- Monthly cohort retention reporting
- Quality-rating and inbox-placement monitoring
What we report against
Not impressions. These are the figures that decide whether the spend paid for itself.
- Revenue per recipient
- Repeat purchase rate
- WhatsApp quality rating
- Inbox placement
- COD-to-prepaid conversion
- Churn by cohort
Asked before signing
Meta rates each WABA on how recipients respond — blocks and reports drive it down. A low rating drops your messaging tier, which caps how many unique users you can message per day. Brands lose it by broadcasting promotional templates to unsegmented lists. Recovering it takes weeks of good behaviour, so the discipline is worth more than any single campaign.
Thirty minutes on your account. No deck.
We'll look at what you're running and come back with two or three specific things we'd change — whether or not you work with us.