The people on your account
Five partners. Between them: McKinsey, IIM Ahmedabad, IIM Indore, BITS Pilani, IIT Kanpur, ExxonMobil, Asian Paints, Navi and Jaguar Land Rover. The person who takes your diagnostic call is the person who runs the work.
Abhinav Palaparthy
Partner, AI & data
MBA, IIM Indore · B.E., BITS Pilani · McKinsey · ExxonMobil
Spent years at McKinsey watching AI strategies die in slide decks, so he builds the systems himself. comrAD's optimisation logic is largely his — the bid models, the availability gating, the way spend moves between platforms on evidence instead of last year's split.
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Nabeel Tauheed
Partner, growth & marketing
MBA, FMS Delhi · B.E., BITS Pilani · Asian Paints · Axis Bank · Goodera
A decade in brand and growth at Asian Paints, Axis Bank and Goodera, which is where he learned that a healthy-looking RoAS and a healthy P&L are different documents. Runs the media practice, and is usually the person clients ring when they want a straight answer.
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Neha Mazumdar
Partner, strategy
MBA, IIM Ahmedabad · B.E., Delhi College of Engineering · McKinsey · Pocket FM
Three years at McKinsey taught her to diagnose a business problem in a week. She runs the diagnostic and audit work — the part where we tell you what is actually broken before anyone touches a campaign.
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Pranav Magadi
Partner, finance & risk
MBA, IIM Ahmedabad · B.E., BITS Pilani · Navi
Built the fraud risk and strategy team at Navi from scratch and was Chief Risk Officer. He owns the unit-economics side: contribution margin per SKU, break-even RoAS, and the guardrail thresholds comrAD is not allowed to cross.
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Tarun Sharma
Partner, engineering
B.Tech–M.Tech, IIT Kanpur · Jaguar Land Rover
IIT Kanpur, Jaguar Land Rover, a published paper in Elsevier, and his own digital-twin company. Deepest technologist on the team — he owns the platform connectors, the data pipelines and everything Spine runs on.
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How we're structured
Each account gets a named account manager, a media lead, and access to the specialists it needs — commerce, creative, lifecycle, measurement. You are not handed to a junior after the pitch.
Talk to the person who'd run your account.
The diagnostic call is with whoever would actually be on the work, not with a salesperson who hands you over afterwards.