Every enquiry, from first contact to paid
Spine is the system your business actually runs on — enquiry capture, qualification, site visits, proposals, execution, invoicing and collections — instead of six spreadsheets, a shared inbox and a WhatsApp group.
Spine knows what closed. comrAD spends against it.
They are one system described at two levels. Spine holds what is true about your business — every enquiry, its stage, what it is worth, whether it closed. comrAD acts on it, buying media against outcomes rather than against form fills.
You can buy either one alone. Together they close the loop that almost no Indian advertiser has closed.
The whole lifecycle, on one system
Nine modules, from first enquiry through to the money landing.
Enquiry capture
Web forms, webhooks, click-to-WhatsApp, calls and CSV import, with auto-assignment rules so nothing waits for someone to notice it.
Qualification
Custom fields and objects for whatever your business actually needs to know, with the qualifying questions built into the stage.
Pipeline
Stages that match how you sell, not a template. Drag-and-drop boards, saved view filters, and a command palette so it is faster than a spreadsheet.
Site visits and appointments
Scheduling, tracking, and the follow-up chain generated automatically.
Proposals and quotations
Line items, versions and approvals.
Execution
Stage-gated checklists so the work cannot skip a step, with documents attached where they belong.
Invoicing and collections
GST invoices with line items, payment tracking and collection status.
Management
Manager dashboards, targets, team performance and role-based access.
Integration
API, webhooks, CSV import, and the conversion feed back to Meta and Google.
The outcome goes back to the platform.
A hospital's Meta account optimises for whoever fills the form. It has no idea which of those people walked in, and no idea which walked in and booked a procedure. So it keeps finding more form-fillers.
When Spine holds the pipeline, it sends the real outcome back — walk-in, site visit, application, admission, booking, disbursal — as an offline conversion. Meta and Google then optimise on that instead.
The cost per lead usually goes up. The cost per admission goes down. That is the trade every lead-generation business should be making and almost none are.
Configured to your industry, not to a template.
The pipeline, the custom objects, the stage gates and the document flow are the same machinery underneath. What changes is the vocabulary, the stages and the compliance steps, and configuring that takes weeks, not quarters.
Live · public product
Solar EPC
Built for Indian rooftop and C&I solar. Enquiry to site visit to proposal to loan and subsidy tracking to DISCOM net metering to installation checklists to handover to GST invoice — 24 stages out of the box, all editable.
16 stages, all editable
See the productLive deployment
Campus placements
Students, recruiters, drives and offers on one system instead of a shared drive and a WhatsApp group per batch.
13 stages, all editable
See the configurationLive deployment
Clinic management
Enquiry to consultation to procedure, with the patient-privacy constraints built into the system, not left to policy.
13 stages, all editable
See the configurationLive deployment
Real estate
Enquiry to site visit to booking to registration, tracked per project and per channel partner.
12 stages, all editable
See the configurationYours isn't on the list?
The four above are configured and running. If your industry works the way these do — an enquiry that takes weeks to become revenue, passing through stages where things stall invisibly — the machinery already fits. What we would need is a scoping conversation about your stages and your compliance steps.
Asked about Spine
It does what a CRM does and more of what the operations team needs — stage-gated execution, documents, GST invoicing and collections, not just the sales pipeline. The difference that matters is that it is configured to your industry, not to a generic template.
See it running before you commit to anything.
Solar Spine is publicly available with a 14-day free trial and no card. For the other configurations, we'll walk you through the one closest to your business.