Grow & convert
Ranking on Google, and being cited by the machines that are replacing it
Technical and content SEO, plus visibility inside ChatGPT, Perplexity, Gemini and AI Overviews, tracked as a monthly number.
- ChatGPT
- Perplexity
- Gemini
- AI Overviews
- Amazon A9
- App stores
A growing share of buying research never reaches a blue link.
A growing share of buying research never reaches a blue link.
If ChatGPT does not mention you when someone asks it to compare options in your category, you are invisible to that buyer, and no rank tracker will tell you.
The work itself
What a month on the account looks like.
Technical SEO
Site audits, Core Web Vitals, crawl and index management, and structured data that actually validates.
Content architecture
On-page work, content clusters and pillar architecture, keyword and topic strategy built around how buyers search, not around volume.
Local SEO
Google Business Profile, multi-location and store-locator SEO.
Digital PR and links
Earned coverage and link acquisition, on relevance, not domain-authority arithmetic.
AEO and GEO
Schema and entity optimisation, llms.txt, conversational-query mapping, brand-citation tracking across ChatGPT, Perplexity, Gemini and AI Overviews, competitor citation-share analysis and brand-mention amplification.
Marketplace SEO
Amazon A9 and A10, Flipkart quality score, and quick-commerce ranking where keyword relevance and availability interact.
App Store Optimisation
Listing, keyword and conversion work on the App Store and Play Store.
What comrAD does on this channel
Tracks share of search alongside paid share of voice, so you can see where organic is losing ground before revenue reflects it.
Monitors AI citation share across assistants on your category queries.
Deliverables and cadence
- Technical audit with a prioritised remediation list
- Content cluster map and editorial calendar
- Schema implementation across page types
- AI citation share report, tracked monthly
- Core Web Vitals monitoring
- Non-brand organic revenue reporting
What we report against
Not impressions. These are the figures that decide whether the spend paid for itself.
- Non-brand organic revenue
- Share of search
- AI citation share
- Indexed-page health
- Core Web Vitals
Asked before signing
SEO is optimising to rank in a list of links. AEO, answer engine optimisation, is optimising to be the source a direct answer is drawn from, in featured snippets and AI Overviews. GEO, generative engine optimisation, is optimising to be mentioned and cited when an assistant like ChatGPT or Perplexity generates a response. They share a technical foundation and diverge in content structure: AEO and GEO reward complete, self-contained passages that make sense lifted out of context.
Thirty minutes on your account. No deck.
We'll look at what you're running and come back with two or three specific things we'd change — whether or not you work with us.