SEO, AEO & GEO: show up on Google, ChatGPT, and AI search engines.
SEO, answer engine optimization, and generative engine optimization for mid-market companies. Show up on Google, ChatGPT, Perplexity, and AI Overviews. Retainers from $2-$5K/mo.
The Problem
Traditional SEO alone misses where buyers search
AI Overviews answer the question before anyone clicks: 40% of informational queries now get an AI-generated answer at the top of Google. If your content isn't structured for extraction, you lose the click even when you rank on page 1.
ChatGPT and Perplexity are where buyers research now: B2B buyers ask ChatGPT to recommend consultancies, compare vendors, and summarize solutions. If your site blocks AI crawlers or has no structured data, you don't exist in those conversations.
The audit-and-abandon cycle: You paid for a technical SEO audit six months ago. The spreadsheet had 200+ issues. Your dev team fixed 12. The rest are sitting in a backlog nobody owns, and your rankings haven't moved.
Content that costs $300-$500 per article and takes two weeks: Your current agency sends a brief to a freelancer, the freelancer sends a draft, the editor sends revisions, and three weeks later you have one blog post that ranks for nothing because the keyword research was shallow.
No compounding: every month starts from zero: Without pillar-cluster architecture, internal linking, and an AI citability layer, each piece of content is an island. You publish but never build topical authority.
Our Approach
Traditional search, AI search, and everything in between
Phase 1 — Month 1: Audit & Foundation (2-4 weeks): Full technical SEO audit, AI search readiness assessment, and competitive gap analysis. SEO side: keyword universe mapping, crawlability, Core Web Vitals, schema validation. AEO/GEO side: AI crawler access, llms.txt compliance, citability scoring, structured data depth, brand mention signals. AI clusters thousands of keywords by intent and commercial value in hours. Deliverable: Technical SEO audit, AI search readiness report (GEO score), keyword universe clustered by intent, competitive gap matrix, llms.txt file, robots.txt optimization for AI crawlers, 90-day content calendar built for both Google and AI citation
Phase 2 — Month 2-3: Build & Optimize (4-8 weeks): We execute the content plan. AI drafts 60-70% of each piece; a senior editor refines for accuracy, voice, and readability. Every piece targets two audiences: Google featured snippets and AI-generated answers. We add Person, Article, and speakable schema plus hidden structured summaries for AI crawlers. At the same time: existing page optimization, internal linking build-out, and site-wide structured data rollout. Deliverable: 8-15 optimized pages built for AI citation, schema markup across all pages (Person, Article, Service, speakable), author attribution with credentials for E-E-A-T, on-page optimization for top 20 existing pages, internal linking map, initial link building outreach
Phase 3 — Month 4+: Scale & Monitor (Ongoing monthly retainer): Content velocity increases. We add programmatic SEO for scalable page generation, track AI citation rates across ChatGPT, Perplexity, and Google AI Overviews, and keep optimizing citability. Monthly reports cover traditional SEO metrics and AI search visibility: brand mentions in AI responses, crawler activity, and citation attribution. Deliverable: Ongoing content production (8-15 pages/month), programmatic SEO templates, AI citation monitoring dashboard, monthly performance reports covering Google rankings + AI search visibility, quarterly strategy review
Deliverables
Foundation (Month 1)
- Full technical SEO audit (crawlability, Core Web Vitals, indexation issues)
- AI search readiness assessment with GEO score (0-100)
- Keyword universe: 500-2,000+ keywords clustered by intent, volume, and difficulty
- Competitive gap analysis against top 3-5 organic competitors
- AI crawler audit: GPTBot, ClaudeBot, PerplexityBot, Google-Extended access verification
- llms.txt file creation and deployment
- robots.txt optimization for AI crawlers
- Quick-win list (pages within striking distance of page 1)
- 90-day editorial calendar built for Google + AI citation
- Site architecture and internal linking blueprint
Build (Month 2-3)
- 8-15 new content pieces built for both Google rankings and AI citation
- Person schema for all team members with alumniOf, credentials, sameAs
- Article schema with author attribution on all blog posts
- Speakable schema markup on key pages for voice and AI reading
- Hidden structured content layer for AI crawlers (FAQ, summaries, author credentials)
- On-page optimization for 15-20 existing high-potential pages
- Internal linking architecture build-out
- Meta title and description optimization across key pages
- Initial link building and digital PR outreach
Scale (Month 4+)
- 8-15 new content pieces per month
- Programmatic SEO templates for scalable page types
- AI citation monitoring across ChatGPT, Perplexity, and Google AI Overviews
- Monthly content refresh and re-optimization of declining pages
- Brand mention tracking across AI platforms
- Backlink acquisition through content-led outreach
- Monthly report: Google rankings, traffic, leads, pipeline attribution, and AI search visibility
- Quarterly strategy review and calendar planning
Who This Is For
Right for you if: Mid-market companies (50-500 employees) that want to show up on Google and in AI-generated answers. Your buyers Google, ask ChatGPT, and check Perplexity before they talk to sales.. Teams willing to commit to at least 6 months. SEO and AI search visibility compound. Three months is barely enough to see the curve bend.. Companies that want search as a standalone channel. If you also need content marketing, social, and paid media coordinated together, our Growth & Marketing Hub bundles everything under one team..
Not right if: Early-stage startups without product-market fit. SEO is a scaling lever, and you need product-market fit before you scale. Get your first 50 customers manually, then call us.. Companies looking for a one-time blog post or a keyword dump. We create systems that compound across Google, ChatGPT, Perplexity, and AI Overviews..
Use Cases
B2B SaaS: A workforce management SaaS platform spent $15,000/month on paid search with rising CPCs. Organic drove less than 8% of leads. Invisible in AI search results. — Competitive gap analysis, pillar-cluster content architecture around 5 core use cases, 40+ AI-assisted articles with full schema markup and AI-citable structure, llms.txt and GEO optimizations deployed.. Outcome: Organic traffic grew 3.2x in six months. The company started appearing in ChatGPT recommendations for their category. Organic became the second-largest lead source. Paid search dependency dropped 35%.
Fintech: A lending platform had strong domain authority but was losing rankings to newer competitors. AI Overviews answered loan-related queries with competitor content. Zero visibility in conversational AI search. — Audited 300+ pages, found 60 quick-win optimization targets, refreshed the top 30 with AI-citable passage structure, launched programmatic SEO for location pages, added Person and Article schema across the site.. Outcome: Recovered 45 lost page-1 rankings within 8 weeks. Content started appearing in Google AI Overviews. Programmatic pages brought in 2,000+ extra monthly visits in the first quarter.
AI Consultancy: A newly launched consultancy had a strong team but zero search visibility. AI crawlers were blocked, no structured data existed, blog posts had no author attribution. — Full GEO implementation: llms.txt deployment, AI crawler access in robots.txt, Person schema with alumniOf for all team members, Article schema with author data, hidden structured content for AI extraction, speakable schema, citability optimization across all pages.. Outcome: AI search readiness score went from 0 to 62 in one sprint. Site became crawlable by GPTBot, ClaudeBot, and PerplexityBot. Structured data coverage went from 2 schema types to 7.
Results
One engagement, end to end
Mid-market B2B SaaS company, 150 employees, $5M ARR: 5.6x organic traffic growth in 6 months, 7x organic lead volume, AI search visibility from zero to cited. 200-page website with no SEO program and zero AI search visibility. Blog had 30 posts, none with author attribution or structured data. Organic traffic under 5,000 sessions/month. Not appearing in any AI-generated search results. Month 1: Technical SEO audit and AI search readiness assessment. 1,400 keywords clustered into 8 topic pillars. GEO foundation: llms.txt, AI crawler access, Person schema, Article schema. Month 2-3: Published 35 AI-assisted articles built for both Google and AI citation, optimized 20 existing pages, rolled out schema site-wide. Month 4-6: Scaled to 12 articles/month, launched programmatic comparison pages, started tracking AI citation rates on ChatGPT and Perplexity. Organic traffic went from 5,000 to 28,000 sessions/month over six months. Organic leads jumped from 12/month to 85/month. Started appearing in ChatGPT and Perplexity responses for category-level queries. Blended CAC across organic and paid dropped 38%.
Frequently Asked Questions
What is AEO (Answer Engine Optimization)?
AEO gets your content to appear as the direct answer in search results: Google AI Overviews, featured snippets, People Also Ask boxes, voice assistant responses. You structure content in direct question-answer formats, add schema markup, and write passages that AI systems can pull and cite word-for-word.
What is GEO (Generative Engine Optimization)?
GEO gets your site cited by AI-powered search engines: ChatGPT, Perplexity, Claude, Google AI Overviews. You make your site crawlable by AI bots (GPTBot, ClaudeBot, PerplexityBot), deploy llms.txt files, add structured data, build author credentials into the markup, and write content that AI systems can extract and attribute back to you.
How is GEO different from traditional SEO?
Traditional SEO gets you into the ten blue links on Google. GEO gets you cited by AI systems that pull answers from multiple sources. GEO requires AI crawler access (robots.txt), machine-readable site descriptions (llms.txt), structured data with real credentials (Person schema), passage-level citability, and brand mentions on third-party sites. You want both.
How long until we see results?
Quick wins on pages already near page 1 can move in 4-6 weeks. New content targeting competitive keywords takes 3-6 months. GEO improvements like AI crawler access, llms.txt, and structured data take effect within days, but consistent AI citations usually take 2-4 months because you need enough brand mention signals first.
How does AI fit into your SEO process?
AI does the work that used to take weeks: keyword clustering, content briefs, first drafts, meta descriptions, schema, internal link suggestions. A senior editor reviews everything before it goes live. 3-4x the output at a fraction of the cost.
Is AI-generated content penalized by Google?
No. Google rewards helpful content regardless of how it was produced. The risk is low-quality, unedited AI content published at scale with nobody reviewing it. Every piece we publish goes through human editing for accuracy, brand voice, and usefulness.
Do you guarantee rankings or AI citations?
No. Anyone who guarantees rankings or AI citations is either lying or gaming the system in ways that will hurt you later. We commit to a documented process, transparent reporting, and a team that has consistently grown organic traffic and AI search visibility for mid-market companies. If we don't think we can help, we'll say so upfront.
What is the minimum engagement length?
Six months for retainers. SEO and AI search visibility build on themselves. Pulling out after three months is like planting a tree and digging it up before it roots. If you want a diagnosis before committing, we offer a standalone audit (1-2 weeks) covering traditional SEO and AI search readiness.
Can you work alongside our in-house marketing team?
Yes, and we prefer it. Best results come from combining our technical SEO and GEO work with your team's domain knowledge. We plug into existing workflows through shared project boards and weekly syncs.
How do you measure success beyond Google rankings?
Rankings are an input. We track organic sessions, pages indexed, click-through rates, organic leads, and revenue attribution. On the AI search side: crawler activity (GPTBot, ClaudeBot, PerplexityBot visits), brand mentions in AI-generated responses, citation frequency on ChatGPT and Perplexity, AI Overview inclusion rates. The goal is pipeline from every search surface.
