Social media that sounds like your founder
Organic social media management for B2B companies. LinkedIn-first strategy, brand voice development, content creation, and community management. Retainers from $1,500/mo.
The Problem
Why most B2B social media wastes payroll
The founder bottleneck: The only person who can write credible posts is the founder, and they stopped posting in February. Three months later, organic reach is zero and the SDR team has no warm inbound. The founder knows they should post. They just won't do it consistently.
The generic content trap: You hired a social media manager or an agency. They produce posts that could belong to any company in your industry. Engagement sits at 0.2%. The algorithm buries you because nobody stops scrolling to read vague platitudes about innovation and collaboration.
No system, no compounding: Posts go out when someone remembers. There is no content calendar, no topic clusters, no engagement routine, no measurement. Six months of effort produces six months of random content and zero pipeline.
Platform confusion: You post the same thing on LinkedIn, Instagram, and X with different image crops and call it a multi-platform strategy. Each platform rewards different formats and cadences. Same-content-everywhere loses everywhere.
Our Approach
Your voice, extracted and scaled. Not replaced. We don't hand you an AI-generated content calendar and call it done. Every post pairs AI speed with editorial judgment that makes B2B content convert.
Phase 1 — Voice extraction and brand strategy (Week 1): We interview your founder or subject-matter expert for 90 minutes. We pull out opinions, frameworks, hot takes, stories, and the language patterns that make their writing recognizable. This becomes the voice bible that our entire content workflow is calibrated against. We also audit your current social profiles, competitor activity, and audience behavior to build a platform-specific strategy. Deliverable: Voice bible + platform audit + 12-week content strategy document
Phase 2 — Content calendar and angle selection (Ongoing (every Monday)): Each week, we generate 8-12 topic clusters based on industry signals, competitor gaps, and your sales team's most common objections. We present 3 angle options per post slot. You pick the winners, or trust us to pick after month one. Every topic ties to a business goal: authority, lead generation, or community growth. Deliverable: Weekly content calendar with angle options for approval
Phase 3 — Content creation and voice injection (Ongoing (Tue-Wed each week)): Selected angles go through our content pipeline. AI generates the first draft from your voice bible, then a senior writer rewrites every hook, injects the founder's voice patterns, and adds the specificity that separates a real point of view from filler. We produce platform-native content: LinkedIn text posts, carousels, Instagram visuals, X threads. No post ships without human editorial review. Deliverable: Platform-ready posts with visuals, hashtag strategy, and posting schedule
Phase 4 — Community management and engagement (Ongoing (daily)): Posts go out at platform-optimal times. We run a 30-minute engagement routine around each post: commenting on target accounts, responding to every comment within 2 hours, and seeding posts into relevant conversations. We also monitor DMs and flag high-intent messages for your sales team. This routine is what turns a content calendar into pipeline. Deliverable: Published posts + engagement log + flagged high-intent conversations
Deliverables
Onboarding (Week 1)
- 90-minute founder voice extraction interview
- Voice bible document (tone, vocabulary, opinions, off-limits topics)
- Platform audit with profile optimization recommendations
- 12-week content strategy with topic clusters and posting cadence
- Content calendar template configured for your platforms
Monthly execution (ongoing)
- 15-60 original posts per month depending on scope
- Content rotation: insight/opinion (40%), how-to (30%), story (20%), promotional (10%)
- Custom visuals, carousels, or short-form video scripts as needed
- Hashtag and keyword strategy refreshed monthly
- Daily community management: comment responses, DM monitoring, target account engagement
- Weekly content calendar with angle options for approval
Reporting (Monthly)
- Monthly scorecard: impressions, engagement rate, follower growth, profile visits
- Content performance breakdown: top posts, underperformers, pattern analysis
- Pipeline attribution: inbound conversations traced to social activity
- Next-month strategy memo with recommended changes
Who This Is For
Right for you if: You're a B2B company where the founder or CXO has strong opinions but no time to post. We extract the voice and run the engine.. Your sales outreach is active but your LinkedIn presence is inconsistent or missing. Prospects Google your team before replying to cold emails, and they find nothing.. You've tried hiring a social media manager internally and found the output too generic to move any metric that matters.. You want organic social as a focused channel with a focused team behind it — something that stands on its own..
Not right if: You want to 'just post something' without a strategy. We won't execute random content. If there's no plan, we build one first.. You're looking for influencer management or TikTok-native viral content. Our strength is strategy-driven B2B brand building, and trend chasing falls outside that..
Use Cases
B2B SaaS (Series A, 80 employees): Founder had 4,000 LinkedIn followers but hadn't posted in 5 months. Zero warm inbound from social. Company page had 1,200 followers and 0.1% engagement. — Extracted founder voice, launched across LinkedIn and X with 30 posts/month. LinkedIn got 70% of effort. Ran insight/opinion posts tied to SDR pain points. Built an engagement routine targeting 50 key accounts per week.. Outcome: LinkedIn impressions went from 2,000/month to 85,000/month in 90 days. 14 inbound demo requests from LinkedIn DMs in Q1. Founder time dropped from 3 hours/week (sporadic) to 20 minutes/week (approval only).
IT Services (mid-market, 200 employees): Company LinkedIn page had 12,000 followers and 0.3% engagement. Every post was a press release or a festival greeting. No thought leadership from anyone at the company. — Rebuilt content strategy around the CTO's technical opinions. Shifted to 40% insight posts, killed all festival content. Added employee advocacy for 8 senior engineers, each posting twice per week with our content support.. Outcome: Engagement rate climbed from 0.3% to 3.8%. Two enterprise RFPs cited LinkedIn thought leadership as their reason for shortlisting. CTO's profile grew from 2,000 to 11,000 followers in 4 months.
Fintech (pre-Series B, 120 employees): Needed credibility with banking partners and regulators. No social presence beyond a dormant X account with 400 followers. The CEO had never posted on LinkedIn. — Launched LinkedIn-first strategy for the CEO and Head of Compliance. 25 posts/month on regulatory insight and product philosophy. Cross-posted adapted versions to X with a different format and cadence.. Outcome: CEO's LinkedIn grew from 0 to 9,500 followers in 6 months. Three banking partnership conversations started through LinkedIn. Two journalists reached out for quotes based on the CEO's posts.
Results
Example projects
B2B SaaS, Series A, 100 employees: 35x increase in LinkedIn impressions in 6 months. A SaaS company with a strong product and a silent social presence came to us after their founder stopped posting. They had 3,200 monthly impressions on LinkedIn, 0.4% engagement, and zero inbound from social. We ran the full voice extraction, built a content strategy around the founder's industry opinions, and launched 35 posts/month across LinkedIn and X. Within 6 months, LinkedIn impressions hit 112,000/month, engagement stabilized at 4.1%, and the company averaged 6-8 inbound demo requests per month traced to social. Founder time went from 3 hours of inconsistent posting to 20 minutes of approval.
Frequently Asked Questions
How do you make AI-assisted posts sound like a real person?
AI generates the first draft from a voice bible we build from your founder's actual language patterns, opinions, and stories. A senior writer rewrites every hook, adjusts cadence, and adds the specificity AI misses. It sounds like the founder on a good writing day because the raw material is theirs. We're not prompting ChatGPT and hitting publish.
How much of my time is required each week?
After the initial 90-minute voice extraction, most clients spend 15-20 minutes per week approving the calendar. Some founders review individual posts; others trust us to publish after month one. The goal is to remove you from production entirely, without adding another meeting to your calendar.
Why is LinkedIn the primary focus for B2B?
LinkedIn is where B2B buying decisions get influenced. A single well-crafted founder post can reach tens of thousands of decision-makers organically, without spending a dollar. For B2B companies under $50M revenue, owning LinkedIn before spreading to other platforms is almost always the right sequence. We add Instagram or X when there's a strategic reason, not just because the platforms exist.
What platforms do you manage beyond LinkedIn?
LinkedIn, Instagram, and X. We also support YouTube Shorts and LinkedIn newsletters as extensions. We don't manage TikTok or Facebook because for most B2B companies those platforms produce vanity metrics and very little pipeline. If your audience lives on a platform we don't cover, we'll tell you upfront rather than take your money and underdeliver.
What is your content type rotation and why does it matter?
40/30/20/10 split: insight and opinion (40%), how-to (30%), stories and case studies (20%), promotional (10%). This ratio keeps the algorithm feeding your content to new audiences while giving you enough commercial posts to drive action. Most failing B2B accounts run 60%+ promotional content and the algorithm punishes them with lower reach on every post.
Can you manage personal LinkedIn profiles as well as company pages?
Yes, and for most B2B companies the founder's personal profile outperforms the company page by 5-10x on reach. We recommend starting with the founder profile and adding the company page as a supporting channel. We also run employee advocacy programs where your leadership team posts with our content support.
How do you measure success on organic social?
Three layers. Reach: impressions, follower growth, profile visits. Engagement: engagement rate, saves, shares. Business: inbound DMs, demo requests, website traffic from social, pipeline influenced. Monthly scorecards cover all three. If social isn't driving conversations, we change the strategy — adding volume won't fix it.
What happens if we want to pause or cancel?
3-month minimum because organic social needs that long to gain traction. After that, 30 days notice to pause or cancel. You keep all content, the voice bible, and strategy documents. No exit fees.
