Brand & content
Positioning and identity, on a fixed scope
A defined engagement with a stated deliverable list and a stated price, not an open-ended brand journey.
Brand work goes wrong when nobody agreed what it would produce.
Brand engagements have a reputation for drifting because the scope is usually written in adjectives.
We scope ours in artefacts — this many territories, this deliverable list, this timeline, so you know at the start what lands at the end.
The work itself
What a month on the account looks like.
Brand audit
Visual, verbal and touchpoint audit of what exists today, including what your customers actually say back.
Positioning
Brand platform, personality and reasons to believe, argued and evidenced.
Brand architecture
Portfolio strategy and sub-brand nomenclature, for companies with more than one thing to sell.
Naming
Territories, generation, linguistic screening, Indian trademark class search, and domain and handle availability.
Verbal identity
Tone of voice, messaging framework, narrative and tagline.
Visual identity
Logo system, colour, typography including Devanagari and regional script lockups, iconography, photography direction and motion.
Guidelines
Brand book, design system and asset library — built to be used by people who were not in the room.
Rollout
Rebrand strategy and rollout management across touchpoints.
Deliverables and cadence
- Brand audit document
- Positioning and messaging framework
- Verbal identity and tone of voice guide
- Visual identity system with script lockups
- Brand book and asset library
- Rollout plan
What we report against
Not impressions. These are the figures that decide whether the spend paid for itself.
- Prompted and unprompted awareness
- Message recall
- Share of voice
- Consistency audit score
Asked before signing
As a fixed-scope project, not a retainer, quoted against the deliverable list once we have scoped it. Brand work priced by the hour drifts, and brand work priced without a deliverable list drifts further.
Thirty minutes on your account. No deck.
We'll look at what you're running and come back with two or three specific things we'd change — whether or not you work with us.