Free tool
Your quick-commerce RoAS is probably overstated
Several platforms report RoAS against MRP rather than the price the customer paid. Enter your numbers and see the gap.
Platform-funded and brand-funded combined.
Net-value RoAS
3.00×
On what the customer actually paid
The gap
25%
Overstatement in the reported figure
- Net realised price per unit
- ₹150
- Contribution per unit after commission and fulfilment
- ₹108
- RoAS on contribution
- 2.16×
If contribution RoAS is below 1.0, every incremental order is losing money regardless of what the dashboard says.
How this works
Ad platforms attribute revenue at the listed price. Your customer paid that price minus platform-funded and brand-funded discounts. The reported RoAS is therefore calculated on money that never arrived.
We restate it twice: once on net realised price — what the customer actually paid — and once more after platform commission and fulfilment, which gives you RoAS on contribution. That third number is the one worth optimising against.
This is a model, not an audit. It uses the averages you enter rather than order-level data, so treat the output as an indication of scale rather than a precise figure. On a real account we compute it per SKU from settlement data.
Want us to run this on your actual numbers?
Thirty minutes, no deck. We'll look at your accounts and tell you what we'd change.