Paid media
Meta ads that optimise on revenue, not on form fills
Facebook and Instagram, plus the highest-intent format in India, and the one that is hardest to set up properly: Click-to-WhatsApp.
- Messenger
- Audience Network
Meta finds you more of whatever you tell it you want.
Meta's algorithm is very good at finding you more of whatever you tell it you want. If the only thing you send back is "someone filled a form", it will find you people who fill forms.
Fixing what you send back is usually worth more than any amount of creative testing.
The work itself
What a month on the account looks like.
Account architecture
Full-funnel structure — prospecting, retargeting, retention, with CBO and ABO chosen per campaign, not copied from the last account.
Advantage+ stewardship
Advantage+ Shopping and Advantage+ App campaigns run with the controls that keep them honest.
Audience strategy
Broad, interest, lookalike, CRM-list and suppression audiences, with exclusion logic that stops you paying twice for the same person.
Click-to-WhatsApp
Bot qualification, agent handoff, and attribution that survives the handoff — the part almost everyone loses.
Instant Form campaigns
Qualification questions built into the form, so the lead arrives pre-filtered, not just counted.
Conversions API
Server-side events with Event Match Quality monitoring, because delivery quietly degrades when EMQ drops and nobody gets an alert.
Offline and CRM conversion imports
Closed revenue goes back to Meta, so it bids toward the outcome instead of the form fill.
Catalogue and Advantage+ Catalogue Ads
Feed management, dynamic product ads, and the feed hygiene that decides whether they serve at all.
Creative testing at volume
Hook and angle matrices, fatigue detection, and scheduled rotation instead of a monthly refresh.
Incrementality
Geo-lift and conversion-lift studies with holdout design, so you know what Meta caused.
What comrAD does on this channel
Watches frequency and creative decay per ad set, and flags rotation before the decline reaches your monthly report.
Recomputes CPA against CRM outcomes, not platform-reported conversions.
Flags Event Match Quality drops before they quietly degrade delivery.
Deliverables and cadence
- Named account manager and media lead
- Daily pacing against target
- Weekly optimisation call
- Monthly business review, including the attribution gap
- Full audit log of every change comrAD made
- Creative testing calendar and results log
What we report against
Not impressions. These are the figures that decide whether the spend paid for itself.
- CPQL
- Cost per closed outcome
- Event Match Quality
- Incremental conversions
- Creative decay rate
- Frequency
- Thumbstop rate
Asked before signing
Yes. We ask for partner access to your Meta Business Manager, granted through Meta's own agency access system. We never ask for a password. You keep ownership of the assets and can revoke our access at any time from your side.
Thirty minutes on your account. No deck.
We'll look at what you're running and come back with two or three specific things we'd change — whether or not you work with us.