Solar EPC and renewables
A solar deal takes months, passes through a site visit, and stalls in places nobody is watching. This is the industry Spine was built out of.
- Meta
- Google Search
- Google Business Profile
Three problems specific to this business
Long consideration cycle with a site visit in the middle
The enquiry is months from revenue and the site visit is the pivot. Optimising to the enquiry buys you volume you cannot service.
Subsidy and loan processes stall deals invisibly
A stalled subsidy application looks exactly like a slow customer until someone thinks to check. By then the customer has usually gone elsewhere.
Lead cost varies enormously by state and DISCOM
The economics of a rooftop deal differ substantially by state subsidy regime and DISCOM process. A national cost-per-lead target hides which states are profitable.
What we report against
Not impressions, and not cost per lead. These decide whether the marketing paid for itself.
- Cost per qualified enquiry
- Enquiry → site visit → proposal → order
- Cost per kW sold
- Pipeline value by stage
The outcome goes back to the platform
Solar Spine is live and built for exactly this — enquiry through loan, subsidy, DISCOM net metering and handover, with the stages that stall held as tracked fields, so nobody has to remember to ask.
Rules we work inside
These shape what you are allowed to say, and we build creative to them from the start.
- State-specific subsidy claim accuracy
- Honest representation of the DISCOM net-metering process and timelines
Asked in this sector
Because a 3kW residential rooftop and a 200kW commercial installation are different businesses that arrive through the same form. Cost per lead treats them identically. Cost per kW sold tells you which campaigns are bringing you the deals worth having.
Thirty minutes on your account. No deck.
We'll come with two or three specific things we'd change, whether or not you work with us.