Your website should be your best salesperson.
Website design and development for mid-market companies. Marketing-first sites on Next.js, Webflow, or Framer. Mobile-first, SEO-ready, 90+ Lighthouse score, under 3s load time. $5K-$20K.
The Problem
Most websites are designed for aesthetics, not revenue.
A beautiful site with a 0.04% conversion rate: Bounce rate 72%. Average session 48 seconds. Three contact form submissions a week from 8,000 visitors. The site was designed for looks and ignores the buyer's decision process. It needs conversion architecture, better CTA placement, and messaging about your customer's problem.
Slow, broken on mobile, and invisible to Google: Lighthouse score: 43. Mobile layout breaks on half the screens that matter. Page load time: 6.2 seconds. You're paying for SEO content on a site with no technical foundation: missing meta tags, no structured data, broken internal links, uncompressed images. Every dollar you spend on content is partly wasted until the technical basics are fixed.
A redesign that took six months and still misses the mark: You hired an agency nine months ago. Eight-week estimate. You're on revision fourteen of the homepage and the timeline has slipped three times. The root cause: information architecture, messaging hierarchy, and conversion goals were skipped before anyone opened Figma. The project started with design instead of strategy, and now everyone is iterating toward a destination nobody defined.
Our Approach
Strategy first. Design second. Ship on schedule. Every website engagement starts with your buyer's journey. We define what the site needs to do before we design a single page, then build it fast, test it, and launch it with tracking in place.
Phase 1 — Discovery & Strategy (Days 1-3): We define the website's job: who it serves, what actions it should drive, and how success gets measured. We audit your current site (if one exists), analyze 3-5 competitor sites, map the buyer journey from first visit to conversion, and set the information architecture, messaging hierarchy, and page-level conversion goals. Every design and development decision flows from this document. Deliverable: Website strategy document with buyer journey map, information architecture, content hierarchy, competitor analysis, and conversion goals per page
Phase 2 — Design (Days 4-10): We design mobile-first, then scale up. Every page is built around a single conversion objective, not padded with stock photos and vague CTAs. You'll see high-fidelity designs for every page, review them in a structured feedback session, and approve before we write a line of code. Design includes responsive behaviour for mobile, tablet, and desktop, micro-interactions that guide attention, and a component system for visual consistency. Deliverable: High-fidelity designs for every page (mobile + desktop), component library, interactive prototype for review
Phase 3 — Development (Days 11-20): We develop on the platform that fits: Next.js for performance-critical sites, Webflow for marketing sites your team can update, Framer for fast landing pages, Shopify for e-commerce. Every build includes mobile-first responsive design, SEO foundations (meta tags, structured data, sitemap, robots.txt), GA4 and conversion tracking, CRM-integrated lead capture, image optimization for sub-3-second load times, and WCAG 2.1 AA accessibility. Deliverable: Fully built website on staging environment, 90+ Lighthouse score, sub-3-second load time, all integrations connected
Phase 4 — QA & Launch (Days 21-25): We test across every device and browser that matters for your audience, using a 200+ point QA checklist that covers functionality, performance, responsiveness, accessibility, and SEO. We fix every issue before launch, not after. Launch includes DNS configuration, SSL setup, redirect mapping from your old site (so you keep your SEO equity), and verification that all tracking fires correctly. Deliverable: Production-deployed website, QA report, redirect map, tracking verification report
Phase 5 — Post-Launch Support (Week 1 after launch): One week of post-launch support to catch anything that shows up with live traffic. We monitor site performance, fix issues as they come up, verify conversion tracking is capturing data correctly, and submit the sitemap to Google Search Console. You also get a recorded training session on how to update content, publish blog posts, and manage your site on your own. Deliverable: Performance monitoring report, content management training (recorded), Google Search Console submission
Deliverables
Strategy & Design (Days 1-10)
- Website strategy document with buyer journey map, information architecture, and conversion goals
- Competitor analysis of 3-5 sites with practical differentiation recommendations
- High-fidelity designs for every page (mobile and desktop) with interactive prototype
- Component library and design system for visual consistency
Development & QA (Days 11-25)
- Fully built website on your chosen platform (Next.js, Webflow, Framer, or Shopify)
- Mobile-first responsive design across all breakpoints
- SEO foundations: meta tags, structured data, sitemap, robots.txt, internal linking
- GA4 + conversion tracking configured and verified
- Lead capture forms integrated with your CRM
- 90+ Lighthouse score across Performance, Accessibility, Best Practices, and SEO
- Sub-3-second page load time on mobile
Launch & Post-Launch (Week 1)
- Production deployment with SSL, DNS, and redirect mapping
- 200+ point QA report across devices and browsers
- Content management training session (recorded)
- Google Search Console setup and sitemap submission
- 1 week of post-launch monitoring and bug fixes
Who This Is For
Right for you if: You're a mid-market company whose website should match the quality of your product. Prospects visit your site, can't figure out what you do, and leave.. You need a website that generates pipeline. You want conversion tracking, lead capture, and a site structure that supports your sales process.. You've been through a web project that took too long, cost too much, or delivered something that needs a developer for every update. You want a fast, structured engagement with a fixed scope and a site you can manage yourself.. You need a website built or rebuilt as a standalone project. If you also need ongoing SEO, content, social, and paid media after launch, our Growth & Marketing Hub covers the full stack..
Not right if: You need a complex web application with user authentication, dashboards, or transactional features. That's a different engagement. Talk to us about Custom AI Tool Development instead.. You're looking for the cheapest possible website. Template sites on Wix or Squarespace serve that need. Our engagements are for companies where the website drives real revenue and a poor site costs you deals..
Use Cases
B2B SaaS: A SaaS company with 200+ paying customers had a website that looked like it was built in 2019. Bounce rate was 68%, the pricing page had no social proof, and the demo form asked for 11 fields. Organic traffic was growing from content efforts, but the site was leaking conversions at every stage. — Redesigned the full site on Next.js with conversion-first architecture. Restructured the homepage around customer outcomes instead of feature lists. Cut the demo form to 4 fields. Added social proof (logos, metrics, case study snippets) at every decision point. Built comparison pages targeting competitor search terms. Added structured data for rich snippets.. Outcome: Demo request conversion went from 0.4% to 2.1% within 60 days. Bounce rate dropped to 41%. Organic traffic up 35% in 90 days from improved technical SEO and structured data. Load time down from 5.8s to 1.9s.
Professional Services: A management consulting firm with $5M in revenue had a five-page WordPress template that hadn't been updated in two years. Partners were embarrassed to share the URL with prospects. All new business came through referrals. Zero inbound leads. — Built a 12-page marketing site on Webflow: homepage, 4 service pages with methodology sections, 3 industry pages with sector-specific case studies, an insights hub, team page, and contact page. Every service page was structured around the buyer's problem. Added a gated insights section to capture email leads.. Outcome: First inbound lead within 2 weeks of launch. Within 6 months, inbound inquiries accounted for 15% of new pipeline, up from zero. Average time on site: 3 minutes 40 seconds, up from 52 seconds on the old site.
E-Commerce / D2C: A premium D2C brand doing $3M/year on marketplaces wanted to shift 30% of sales to their own site to improve margins and own the customer relationship. Their Shopify site had a 1.2% conversion rate and $330 average order value. — Rebuilt the Shopify storefront with a custom theme built for conversion: cleaner product pages with benefit-led copy, urgency and social proof elements, a shorter checkout (5 steps down to 3), cross-sell recommendations, and a post-purchase email sequence via Klaviyo. Performance tuning cut load time from 4.5s to 2.1s.. Outcome: Conversion rate hit 2.8% within 90 days. Average order value up $42 through cross-sells. Direct-to-site revenue reached 22% of total sales within 6 months, on track for the 30% target.
Results
Website design from start to finish
B2B SaaS — conversion-focused redesign: Demo requests up 425%, bounce rate cut 40%. A B2B SaaS company with 200+ customers was converting at 0.4%, well below the 2-3% category benchmark. Discovery revealed the core issues: homepage led with features instead of outcomes, demo form had 11 fields, no social proof above the fold, broken mobile experience. We restructured every page around a single conversion objective and rebuilt on Next.js with a 94 Lighthouse score and 1.9s load time. Within 60 days, demo conversion hit 2.1%. Organic traffic grew 35% in 90 days from improved technical SEO.
Frequently Asked Questions
How long does a website design and development project take?
3 days to 8 weeks depending on scope. A landing page ships in 3-5 days. A 5-10 page site takes 2-3 weeks. A full marketing site with 10-25+ pages and advanced integrations runs 4-8 weeks. E-commerce builds range from 4-12 weeks depending on catalog size. We publish a detailed timeline before work begins. Over 90% of our engagements launch on the original schedule.
What platform should I choose: Next.js, Webflow, Framer, or Shopify?
Depends on who updates the site and how often. Webflow is our default for most marketing sites because your team can update content and publish posts without a developer. Next.js is for performance-critical sites that need programmatic SEO, dynamic content, or custom functionality Webflow can't handle. Framer works well for landing pages and microsites. Shopify is the clear choice for e-commerce. We recommend the right platform during discovery.
What does '90+ Lighthouse score' mean and why should I care?
Google Lighthouse rates your site on Performance, Accessibility, Best Practices, and SEO, each 0-100. A 90+ score means your site loads fast, is accessible, follows modern web standards, and has solid technical SEO. It matters because Google uses these signals for ranking, users leave slow sites (most bail after 3 seconds), and accessibility compliance reduces legal risk. Most agency-built sites score 40-65. We don't ship below 90.
Do I own the website and can I update it myself?
Yes. You own the design, code, content, and domain. For Webflow and Shopify sites, you can update content and publish posts through the visual editor without a developer. For Next.js sites, content updates go through a headless CMS (we set this up) that gives your team the same experience. We include a recorded training session covering everything your team needs to manage the site.
What if I still need content for my website?
We handle content strategy during discovery: what each page needs to say, in what order, with what calls to action. We provide content briefs and messaging frameworks for every page. If you need copywriting too, we can add that to scope (adds 3-5 days, adjusts pricing). Every page is designed around actual messaging because layout depends on what the words say.
How is this different from hiring a freelancer or using a template?
A freelancer or template gives you a website. We build a site designed to convert. The difference is strategy upfront: buyer journey mapping, conversion architecture, messaging hierarchy, and performance engineering that turns traffic into pipeline. Templates are generic by design. Freelancers typically optimize for aesthetics. We start with 'What does this site need to achieve?' and build every page around that answer.
Will the website be optimized for SEO from day one?
Yes. Every site includes SEO foundations: unique meta titles and descriptions per page, structured data (Schema.org) for rich snippets, XML sitemap and robots.txt, optimized heading hierarchy, image alt text and compression, internal linking, canonical URLs, and mobile-first responsive design. That's the technical SEO layer that lets Google crawl, understand, and rank your content. Ongoing SEO strategy (keyword research, content calendars, link building) is scoped separately.
What's included in the post-launch support?
One week of active monitoring and bug fixes after launch. We track site performance, verify all tracking fires correctly, fix any issues that come up with live traffic, and submit your sitemap to Google Search Console. You also get a recorded training session on content updates, blog publishing, and basic site management. After that week, you can manage the site yourself or engage us on a retainer for ongoing improvements.
